BIG4 partners with Ford Australia

BIG4 Holiday Parks has announced a new national partnership with Ford Australia, bringing together two iconic Australian brands with a shared passion for travel, adventure and helping Australians explore their own backyard.

The partnership reflects strong alignment between the two brands, with Ford vehicles playing a trusted role in how many BIG4 guests live, work and travel, from towing caravans to loading up for family road trips and outdoor adventures.

Through the partnership, BIG4 Perks+ members will gain access to exclusive offers when purchasing a new Ford vehicle, with savings of up to $3,000* available on selected models, delivering tangible value to loyal members.

BIG4 CEO Sean Jenner said the partnership was a natural fit, built on shared heritage and a deep understanding of how Australians travel.

‘We’re delighted to officially partner with Ford Australia, a brand that, like BIG4, is deeply woven into the Australian way of life, having operated here for well over a century,’ Jenner said.

‘We prioritise working with partners who understand the landscape our parks operate in and the journeys our guests take, and Ford has been part of those journeys for generations.’

With vehicles like the Ford Ranger, Everest and F-150 firmly embedded in Australian travel culture, the partnership strengthens BIG4’s ability to support guests both on the road and at their destination.

‘Our communities naturally overlap, with Ford vehicles playing a trusted role in helping Australians live, work and travel, as well as tow caravans and enjoy the kind of holidays BIG4 is known for,’ Jenner said.

‘This partnership makes strong sense for both brands, and we’re confident it will create real value for one another and our customers.’

In addition to member benefits, the partnership opens the door to in‑park activations, events and experiences that bring the Ford brand to life within BIG4 parks, further enhancing the guest experience and offering new ways for parks to engage travellers.

‘We’re especially excited about the benefits for our BIG4 Perks+ members, with generous discounts of up to $3,000 on new Ford vehicles,’ Jenner said. ‘It’s a meaningful saving, and one we know our members will truly appreciate.’

‘We’re looking forward to seeing this partnership grow over the years ahead.’

The BIG4 and Ford Australia partnership reinforces BIG4’s focus on aligning with trusted, high‑quality brands that add genuine value to guests, members and park owners across Australia.