About BIG4 Holiday Parks

Where did we come from?

From humble beginnings in 1979 to encompassing locations all across Australia, our story is truly inspiring.

It all started way back in 1979, a time when football was an early Saturday afternoon tradition and Prisoner was only just beginning to captivate Australian television audiences. Four caravan park owners from the Victorian city of Ballarat met for dinner, unified in a belief that ‘the whole is greater than the sum of its parks’.

These four owners and their families lived and breathed caravanning and camping and shared a common vision. Their aim was to create parks that were not just somewhere to rest a weary head but a place that defined the holiday experience. 

The passionate Ballarat quartet wanted its parks to capture the essence of the ‘true blue’ Aussie holiday: celebrating the great outdoors, cricket on the beach, making friends around the barbie, nights spent gazing at a galaxy of stars, and so much more.

And the group agreed that its objective could only be achieved by delivering first-rate accommodation, facilities, and service.

What followed was a huge dose of perseverance, dedication, determination, and hard work that helped to establish our leading brand. 

Who are we?

BIG4 is Australia's favourite holiday park network, voted number one for location, experience, cleanliness, and service.

BIG4 Holiday Parks is a marketing cooperative and all parks are franchisees which are individually owned and operated, some by families and others by corporates such as Hampshire Holidays, Tasman Holiday Parks and Ingenia Holidays.

All BIG4 Holiday Parks are 100% committed to giving you the best holiday experience.

Where are we now?

Today, BIG4 Holiday Parks upholds the vision and values that were discussed around the dinner table all those years ago. We have an unwavering commitment to provide each and every guest with excellent customer service, quality accommodation and park facilities, and delivery of a unique and memorable holiday experience.

Regardless of whether a park is overlooking a glittering stretch of coastline or providing a welcoming oasis in the Australian outback, visitors can expect to receive the same high level of service and quality synonymous with our name.

With parks dotted all across our vast land, there is no shortage of opportunity to stay with BIG4. Whether planted in iconic holiday destinations or located in spots that earn the best-kept secret tag, we have your accommodation needs covered.

While our values have remained the same, our accommodation and facilities have progressed immensely. We are a world away from the basic accommodation and simplistic amenity blocks circa the 1970s. Sure, you can still pitch a tent or pull up in your caravan or motorhome. However, we also allow for greater indulgence with our self-contained cabins and safari-style tents for those ‘glampers’ out there.

These days, reduced mobility cabins and other amenities are a staple of most parks, while inflatable trampolines, indoor play centres, and water playgrounds are tangible signs of our progression. Many parks throughout Australia welcome dogs so you’ll never be in the doghouse with your four-legged friend again.

All this helps in our desire to be the most recognised brand in the holiday park industry, with a reputation for high standards, a BIG range of facilities, and a friendly atmosphere. We’re still building our community that started with those four families in Ballarat and we welcome you to join us.

BIG4 gives you more choices

BIG4 Holiday Parks has made it easier for you to enjoy your great Australian break.

On BIG4.com.au we have distinct park types to help you determine which park best suits your holiday needs.

BIG4 Holiday Parks are labelled as either Classic, Holiday, or Premier parks, giving you a clearer understanding of the type of BIG4 Holiday Park you can expect.

Whatever park type you choose, you can be assured of quality accommodation and facilities, cleanliness, and excellence in customer service, which are all hallmarks of the BIG4 Holiday Parks brand.

BIG4.com.au also offers Partner Parks, a range of quality, non-BIG4-branded parks available to book through BIG4.com.au and receive your Perks+ membership discount when applicable.